Rivery is a cloud data integration company, headquartered in New York and Tel Aviv, that offers a single platform combining data ingestion, transformation, orchestration and reverse ETL, letting companies move data between different systems and clean it up for analysis without stitching together several separate tools. Rivery serves more than 300 customers globally and raised a $30 million Series B in May 2022 led by Tiger Global Ventures, with existing investors State of Mind Ventures and Entrée Capital also participating, bringing its total venture funding to $48 million at the time.
What ELT and reverse ETL mean
Rivery’s platform is built around ELT (extract, load, transform), a modern variation on traditional ETL in which raw data is loaded into a destination system first and transformed afterward, taking advantage of the processing power of modern cloud data warehouses. Reverse ETL, another capability Rivery offers, moves cleaned, transformed data back out of a data warehouse into the business tools, such as a CRM or marketing platform, where sales and marketing teams actually use it day to day.
Why companies consolidate data tools
Before platforms like Rivery became common, many companies stitched together several separate tools for data ingestion, transformation and orchestration, each requiring its own setup, maintenance and integration work. Combining these functions into one platform reduces the engineering overhead of maintaining multiple systems and gives data teams a single place to monitor and troubleshoot an entire data pipeline, from the original source system through to the final destination where business teams consume the data.
Rivery’s position in the data-integration market
Rivery competes against both larger, longer-established data-integration vendors and other venture-backed challengers in a market that expanded rapidly as more companies adopted cloud data warehouses and needed tools to feed data into them reliably. Its combination of ingestion, transformation, orchestration and reverse ETL into a single product, rather than specializing narrowly in one of those functions, has been central to how the company has positioned itself against competitors.
Who uses Rivery’s platform
Rivery’s customer base spans more than 300 organizations, reflecting adoption across a range of industries that rely on consolidating data from multiple sources, such as marketing platforms, product databases and third-party APIs, into a central warehouse for analytics and reporting.
FAQs
What does Rivery’s platform do? Rivery combines data ingestion, transformation, orchestration and reverse ETL into a single cloud platform, letting companies move and clean data across systems without using several separate tools.
Where is Rivery based? Rivery is headquartered in both New York and Tel Aviv.
How much funding has Rivery raised? Rivery raised a $30 million Series B in May 2022 led by Tiger Global Ventures, bringing its total venture funding to $48 million at the time.
What is reverse ETL? Reverse ETL, a capability Rivery offers, moves cleaned data from a data warehouse back out into business tools like a CRM, letting sales and marketing teams use that data directly.
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Key facts
Quick checkWhat is reverse ETL?Show answer
Reverse ETL, a capability Rivery offers, moves cleaned and transformed data from a data warehouse back out into the business tools, such as a CRM, where sales and marketing teams actually use it.
Sources
- Israel Hayom, Data infrastructure startup Rivery raises $30M in Series B, https://www.israelhayom.com/2022/05/24/data-infrastructure-startup-rivery-raises-30m-in-series-b/
Editorially reviewed by Specialty Digest Editorial TeamLast reviewed November 9, 2026Researched and drafted with AI assistanceReport an issue