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Module 7 · Lab

Lab: Test a purpose-and-health claim

Convert a relative risk, find the problems in an advert and write an evidence card.

  • 50 minutes
  • 12 marks
  • Self-marked

50 minutes. Self-marked. 12 marks. Write your answers, open the model answer, then tick each mark you earned honestly. Nothing is sent or stored.

Scenario (invented)

An app advertises: “Find your purpose and cut your risk of a heart attack by 17% — proven by science!” The advert cites a review reporting a relative risk of 0.83 (95% CI 0.75 to 0.92) for cardiovascular events among people with a high sense of purpose.

Task 1 (2 marks)

Show how 17% is obtained and compute the absolute risk if the comparison group’s risk is 12%.

Private: nothing you type here is sent or stored.

Task 2 (3 marks)

Explain in plain language what the interval tells you.

Private: nothing you type here is sent or stored.

Task 3 (3 marks)

Give three problems with the advert.

Private: nothing you type here is sent or stored.

Task 4 (4 marks)

Write the five-line evidence card for “high purpose is associated with lower risk”, and write one testable prediction from self-determination theory that the app could be tested on.

Private: nothing you type here is sent or stored.

Rubric and model answer

Task 1 (2 marks)

(1 − 0.83) × 100 = 17% relative reduction. Absolute risk = 0.83 × 12% = about 10% (9.96%), a difference of about 2 percentage points.

Task 2 (3 marks)

The interval 0.75 to 0.92 lies below 1, so no association is incompatible with the data, and the true relative risk could plausibly be anywhere in that range, from about 8% to 25% lower.

Task 3 (3 marks)

Any three: “proven” is too strong; observational studies cannot rule out reverse causation or a third factor; the review compares people who have purpose with those who do not, but does not show that an app creates purpose; 17% is relative, not absolute; the average hides individuals; the advert sells a product.

Task 4 (4 marks)

Claim: high purpose is associated with lower mortality and cardiovascular risk. Mechanism (proposed): healthier behaviour and stress responses. Best evidence: 10 prospective studies, 136,265 participants, RR 0.83. Strength: Moderate for association, Low for cause. Limits: observational; direction of cause open. Prediction: users who choose their own goals in the app (autonomy) will keep using it longer than users assigned goals.

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