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Online Courses / Executive Track / AI Strategy for Decision-Makers

Module 1 · Lesson 4 · Core

Five questions for any AI proposal

Use a short list of questions on problem, data, evidence, risk and owner, and see why headline accuracy can mislead.

  • 50 minutes
  • Serves O1 and O2
  • Assumes M1.L3

Phase 1: Prepare

Step 1 Warm-up recall

From M1.L3: write the formula for the saving.

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Step 2 Learning goal

By the end of this lesson you can:

  • state the five questions (Foundation);
  • explain why accuracy can mislead when events are rare (Core);
  • turn a vendor claim into questions (Core).

Phase 2: Teach

Step 3 A familiar example

A vendor says their fraud detector is 99% accurate. It sounds excellent. Whether it is depends on a number they have not given you.

Step 4 Clear explanation

Use these five questions as a standing checklist for any proposal:

QuestionWhat a good answer sounds like
ProblemA named process with a measured cost or delay today.
DataThe data exist, are accurate enough and we may legally use them.
EvidenceTested on our own data against a simple baseline, not only on the vendor’s demonstration.
RiskWe know the cost of each kind of error and who is affected.
OwnerOne named executive is accountable for the result.

The evidence question needs care. Accuracy is the share of cases a system gets right, and it can mislead when one outcome is rare. Suppose 1% of 10,000 transactions are fraud, so 100 cases. A model that always says “not fraud” is right on 9,900 of them, an accuracy of 99%, yet it catches none of the fraud.

Accuracy99%Fraud caught0%Invented example: 100 fraud cases in 10,000 transactions
Invented example: 10,000 transactions of which 1% are fraud. A model that always says “not fraud” is 99% accurate and catches none.

So ask for more than accuracy: how many real cases does it catch, how many false alarms does it raise, and what does each kind of mistake cost? Ask also what a simple baseline achieves. If the vendor cannot answer, the number is not decision-grade. The entry on security risk assessment shows a parallel way to weigh such risks.

Step 5 Worked example (4 marks)

A vendor claims 95% accuracy for spotting faulty parts. In your plant 5% of parts are faulty. Respond.

  1. A model that calls every part “good” would be right on 95%. (1 mark)
  2. So 95% alone shows nothing beyond that baseline. (1 mark)
  3. Ask how many faulty parts it catches and how many good parts it rejects. (1 mark)
  4. Ask to test it on your own parts before any commitment. (1 mark)

Phase 3: Practise

Step 6 Learner practice (instant-marked)

1. The five questions cover problem, data, evidence, risk and:

2. 1% of 10,000 transactions are fraud. A model that always says “not fraud” has accuracy:

3. How much of that fraud does the always-no model catch?

4. Which is better evidence than a vendor demonstration?

Phase 4: Close

Step 7 Recap

  • Ask about problem, data, evidence, risk and owner.
  • Accuracy misleads when one outcome is rare.
  • Ask what it catches, what it wrongly flags and what each error costs.

Step 8 Exit ticket (ungraded)

Rewrite “99% accurate” as three questions you would put to a vendor.

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Step 9 Go further (Extension)

Read the encyclopedia entry on security risk assessment and note one way to rank risks.

Common mistakes

MistakeWhy it fails
Accepting a headline accuracy figureAsk for a baseline and the types of error.
Skipping the owner questionNo owner means no accountability.
Relying on the vendor’s dataTest on your own.

Limits. The fraud figures are invented. Later modules introduce precision and recall, which give a fuller picture than accuracy.