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Module 1 · Lesson 1 · Core

Three families of AI, in decision-maker terms

Tell rules-based automation, predictive models and generative AI apart, and what each is good for.

  • 55 minutes
  • Serves O1
  • No prior lesson needed

Phase 1: Prepare

Step 1 Warm-up recall

List two systems in your organisation that you would call “AI”, and note what each one actually does.

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Step 2 Learning goal

By the end of this lesson you can:

  • name the three families (Foundation);
  • give a typical use and risk for each (Core);
  • classify a proposal by family (Core).

Phase 2: Teach

Step 3 A familiar example

A vendor says their product “uses AI”. The word covers everything from a fixed set of if-then rules to a system that writes paragraphs. Which one it is changes the price, the risk and the evidence you need.

Step 4 Clear explanation

For decisions, it helps to sort AI into three families by how the system gets its behaviour.

FamilyWhat it doesTypical exampleTypical risk
Rules-based automationFollows fixed rules written by peopleRoute an invoice over a set value to a managerRules miss cases nobody foresaw
Predictive modelsLearns patterns from past data to estimate an outcomeEstimate the chance a customer will leaveLearns the gaps and biases of its data
Generative AIProduces new text, images or code from a requestDraft a first reply to a customer emailFluent output that is wrong or invented

Rules-based automation follows rules people wrote. It is predictable and easy to audit, but it handles only the cases it was written for. Predictive models learn patterns from past data, so they handle messy cases, but they reflect the gaps and biases of that data; the entry on machine learning gives background. Generative AI produces new content; it is flexible and fast, but its output must be checked because it can be fluent and wrong.

Problemworth solvingBest-fitfamilyData andownerSmallpilot
Match the problem to the family before choosing a tool; the tool should follow the problem, not the reverse.

The figure shows the order of thinking: start with a problem worth solving, choose the family that fits, check data and ownership, and run a small pilot. Many products combine families, so ask the vendor which part does what. For a broader picture, read What Is Artificial Intelligence, Really?

Step 5 Worked example (4 marks)

Classify: “send any refund above £500 to a manager for approval”.

  1. The rule is written by a person. (1 mark)
  2. It follows a fixed condition. (1 mark)
  3. Family: rules-based automation, not AI learning from data. (1 mark)
  4. Implication: cheap, auditable, and no need for a model. (1 mark)

Phase 3: Practise

Step 6 Learner practice (instant-marked)

1. A system that follows fixed if-then rules written by people is:

2. A system that learns patterns from past data to estimate an outcome is:

3. Which family carries the risk of fluent but wrong output?

4. A key weakness of rules-based automation is that it:

Phase 4: Close

Step 7 Recap

  • Three families: rules-based, predictive, generative.
  • Each fits different problems and carries different risks.
  • Ask which part of a product is which family.

Step 8 Exit ticket (ungraded)

Classify three systems in your organisation by family.

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Step 9 Go further (Extension)

Read the encyclopedia entry on artificial intelligence and note one kind of AI not covered by the three families here.

Common mistakes

MistakeWhy it fails
Calling everything AIAsk what produces the behaviour.
Buying a tool before naming the problemThe problem should come first.
Ignoring the family when judging riskRisks differ by family.

Limits. The three families are a simplification for decisions; technical taxonomies are finer.